This album advert I have created here has basically followed my initial plan and sketches I have made earlier although I have made few changes there, it has basically extends the visual style of the design of Digipak in order to create the continuation of the visual style between the album advert and Digipak, also helped me to create the brand identity of the artist himself. The image I have used to create the album advert is the same image I have used in the inside left panel of my Digipak, I have cropped the image in order to fit the classical A4 size album advert.
Due to the researches I have made earlier on folk music adverts, I realised that conventionally folk music adverts are always consists of drawings and abstract artworks, originally I intended to not use the actual images to present this advert but due to the lack of time I decided to use a few Photoshop techniques to give this image a sketch alike appearances in order to fit the genre conventions.
This advert draft contains four basic information of the album which is the releasing time, the album name, the artist's name and the critic from a well-known magazine. The font I have used here is exactly the same font I have used on my album covers and panels, therefore it gives a continues visual style from the album artwork to the album advert. Based on the researches I have made on folk music album adverts, I have found out conventionally a folk music album always have a rather elegant and nostalgic look, therefore I decided to put on as less information as possible in order to make it simple and chic(However I will still put on my record label logo on it afterwards), and also the sketch alike appearances has gave it a nostalgic look which follows the genre characteristics.
The technique I have used to convert pictures into sketches is from Youtube: