Magazine album advert is a part of visual merchandising which will attract more people and potential audiences to the album and create visual memories for them in order to gain as much attention as possible.
To begin with, I have searched the basic definition and conventions of an album magazine advert, an album magazine advert generally refers to the releasing advert for an album on a magazine, which means it has to follow the general design of the album artwork of digipak, and also the design of it has to consider both the genre conventions of the particularly music genre of the album itself and also the overall brand identity of the artist him/herself.
And secondly, a conventional album releasing album should have contains all the information that an audience will be needed, such as artists' name, album's name, releasing date and perhaps location, record label logo, hit single, and also because of the popularity of the smartphone at recent years some of the adverts even contains a QR code which will enables the audience to scan it and gains all the necessary information digitally straightforward to his phone,
A perfect example will be this Cannon Bros' Album releasing advert:
This advert is a perfect demonstration of a conventional album releasing advert, it has basically extends the artwork design from the original Digipak, and also the design of this advert has followed the genre conventions of the music genre of this band which is Indie Rock, and also it follows the general brand identity of the artists themselves.
And secondly, this advert has contained all the information that an audience needs to access which includes the artists' name and album name, releasing location and specific time, and the record label logo. It covers all the necessary information but still remains a simple and stylish appearance, this is also what I aiming to achieve in my actual advert design.
Overall, magazine advert is a necessary visual merchandising for an album to release, it will provide audience all the information about the releasing event and gain popularity for the artists' themselves. After the researches that I've done for this task, I have already gained a deeper insight and understanding of the magazine advert, and hopefully these knowledges will serve at the future advert design for my own magazine advert.