For this nine frame analysis I decided to analysis the song "Misread" of the Norway duo folk band "Kings of Convenience" from their third album "Riot on an Empty Street" in terms of media theory which includes Genre, Media Language, Representation and Narrative). Those media theories will enable to me to understand how the conventions are being subverted and conformed into music videos, and also I will note on the visual style, mise-en-scene and creativity that contained in the music video, and absorbing ideas for my own music video production. The reason that I have chosen this particular song to analysis is because this song is a folk song which perfectly fits the genre that I have chosen, but also because I really like this band and enjoy the music they have created.